Big data. It's the latest IT buzzword, and it isn't hard to see why. The ability to parse more information, faster and deeper, is allowing companies, governments, researchers and others to understand the world in a way they could only dream about before.
All that is true. And yet…
It's also true that in our rush to embrace the possibilities of big data, we may be overlooking the challenges that big data poses—including the way companies interpret the information, manage the politics of data and find the necessary talent to make sense of the flood of new information.
Big data, in other words, introduces high stakes to the data-analytics game. There's a greater potential for privacy invasion, greater financial exposure in fast-moving markets, greater potential for mistaking noise for true insight, and a greater risk of spending lots of money and time chasing poorly defined problems or opportunities.
Read the rest of this article via The Wall Street Journal.